Babies World group × AINGU
Case study · Baby care · five brands

Five brands, five WhatsApp numbers, one AINGU account — 1k+ orders confirmed in the first month.

Babies World, Pigeon, Farlin, Tinnies and Homeatic run as one group with one team. AINGU gives each brand its own number, inbox and knowledge base, and the group one place to see all of it.

5brands on one account
1k+orders confirmed on WhatsApp in September
73–86%of customer messages answered by AI, by brand
2.5k+conversations in the last 30 days
BrandBabies World group
CategoryBaby care · five brands
Live on AINGU sinceSeptember 2026 · First month
ChannelsWhatsApp · Instagram — five numbers, one team
StoreShopify

About Babies World group

The Babies World group sells baby care and nursery products — feeding, clothing, toys, home — through five Shopify stores. Each brand keeps its own WhatsApp number and identity, while one customer-service team looks after all five.

The challenge

Five brands meant five inboxes and five sets of questions, with the same small team behind them. The group needed each brand to answer as itself, every cash-on-delivery order confirmed before dispatch, and one view across all five without mixing their customers.

What AINGU handles for Babies World group

01A separate agent per brand

Each store has its own number, tone and knowledge base. Customers of one brand are never visible to another.

02One team, one view

Group-level tickets and reporting for the owner; brand-level inboxes for the agents.

03Cash-on-delivery confirmation

Every order across all five stores messaged for confirmation the moment it lands in Shopify.

04Product questions

Stock, prices and availability from each brand's own Shopify catalogue.

05Abandoned-cart recovery

Reminders started within days of going live, with the first carts recovered in the opening weeks.

06Product photos to the team

When a customer sends a photo of a product, the AI hands it to the team with the context instead of guessing.

Results

MetricValueHow it's counted
Brands live5Babies World, Pigeon, Farlin, Tinnies, Homeatic — live 2–4 September 2026
Conversations, last 30 days2.5k+Across the five brands
Orders confirmed on WhatsApp1k+In the first 25 days of September, all five brands
Customer messages answered by AI73–86%By brand, last 30 days: Babies World 86%, Pigeon 85%, Farlin 85%, Homeatic 78%, Tinnies 73%
Median AI reply time33 secondsAll five brands
Carts recovered40+ · PKR 300k+Carts that received a reminder and were then completed, first weeks

Measured inside AINGU on 25 September 2026, with test traffic removed. "Answered by AI" counts customer messages that received an AI reply with no human reply needed. A cart counts as recovered only when the customer received a reminder and then completed the purchase.

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